How I increased the conversion rate of a mobile app by 60% ?

During my time at housing.com in 2018, I was fortunate to work on the consumer mobile app. My primary job was to improve the conversion rate of the mobile app. In this article I will...

29 Jun 2023

Startup diaries - Saafair.com, Air Purifiers

Every year air pollution becomes a major issue across North India during winters. It was during the winter season of 2015, me and my friend (roommate during that time) decided to buy an air purifier....

05 May 2023

Notes on Web3

Following is a summary of the series of articles shared/written by Linda Xie on the concepts of decentralized finance, NFTs & DAOs . I found these articles very insightful as a beginner as it is...

06 Feb 2022

We’re Saving Time For Home Seekers- Here’s How!

Imagine that you are moving to a new city and looking for a place for rent. What will you do? You will ideally ask for recommendations from someone you know. Maybe you will look online...

23 Dec 2018

Co-Owned Property Purchase

Below is the pitch deck I prepared for a recent global hackathon at our company Proptiger. Our idea was to provide a platform to enable shared property purchases. Though our team didn’t won any prize...

22 Feb 2018

Doubling Farmer income

Recently NITI Ayog released its ‘Three Year action agenda’ in which one of the key agenda is to double the agriculture income by 2022. Today we are witnessing a scenario of crop losses due to...

02 Jan 2018

Introduction to Coupon Management Systems

Building a coupon management was the first project I did at IB. Though I searched for a CMS to use as a reference but couldn’t find one. Eventually I conceptualised the entire system myself. This...

25 Nov 2017

Courier selection engine for E commerce companies

E commerce companies ship their products to customers via multiple courier partners. Most of them have an automated courier selection process for shipping. At IB one of the major challenges we faced was the increasing...

08 Nov 2017